Virtual Travel with Umami: Shimane

Shun Ito ShimaneShimane, the second least populated prefecture of Japan, is not usually on top of someone's list of "places to visit in Japan." Nestled in the northern coast of the Chugoku region, neighboring more-famous Hiroshima prefecture to the south, Shimane is a road less traveled to most, but a best-kept secret to few that has experienced the beauty it offers.

Our friend, Shun Ito, spills his secret of what life is like living in Shimane through his travelogue. Along with his stories, we invite you to hidden gems of beautiful Shimane that would inspire you to go there one day.

Born in Los Angeles, California, Shun relocated to Omori-Cho in Shimane prefecture to find an alternative lifestyle in the Japanese countryside. In a small town with a population of only 400 at the base of the World Heritage Site, Iwami Silver Mines, he produces craft beer using local products on the side. He discovers the depth of history while being touched by the kindest hearts of locals, the backbone of what makes Shimane prefecture a wonderful place to visit, and, of course, savoring regional foods of Shimane along the way.

2020 was a year of challenge and figuring out the new normal. Together with Shun, we invite you on a virtual visit to the small corners of Shimane prefecture.

The People who Make Shimane

People who Make Shimane – 2/3

Shimane has many food products unique and special to its culture and history. From green tea to roses, there is something for everybody. To dig deeper into the food history of the area, meet the people maintaining Shimane's identity.

Savor Best of Shimane

Shimane MapUntil we can all travel again, indulge in the delicacy of Shimane prefecture in the comforts of your own home. Shun introduces you to Shimane's various unique products such as aromatic mulberry matcha, fiery Izumo sansho peppers, or mellow persimmon vinegar.

Intrigued? Get yourself some treats now!